A survey that asks why, not just how much.

Engagement isn’t a number. It’s a story waiting to be uncovered.

You have probably filled out an engagement survey before — rate this 1–10, rate that 1–10, wait for a dashboard nobody shows you. This one is different.

Instead of one score, it is built around three simple questions:

  1. Do you feel Connected — like you belong, and the work matters?
  2. Are you Equipped — do you have what you need to do your job well?
  3. Do you feel Activated — motivated to bring your best?
“Every organisation has a story its people aren’t telling.”

Engagement is a dynamic mix of emotional connection, practical enablement, and motivational energy. Our CEA model — Connect, Equip, and Activate — grounded in behavioural science and motivation theory, provides a holistic lens to understand why people engage, and how to turn that insight into action.

That is the gap our model closes: digging past the surface to uncover the real forces shaping how your teams feel, think, and perform — turning hidden root causes into the actionable insight your leaders need to act, before disengagement becomes attrition.

Our model

The CEA model: Connect, Equip, Activate

  • 01

    Connect

    “I feel part of this.”

    Social Identity Theory · Psychological Safety
    • Trust in leadership
    • Inclusion & fairness
    • Purpose & shared values
    • Belonging and cultural fit
  • 02

    Equip

    “I’m supported to do this.”

    Job Demands–Resources (JD–R) Theory
    • Manager support and coaching
    • Role clarity and expectations
    • Tools, systems, and feedback
    • Opportunities to learn and improve
  • 03

    Activate

    “I want to give my best.”

    Self–Determination Theory · Discretionary Effort
    • Recognition and reward
    • Autonomy and ownership
    • Opportunities for innovation
    • Career progression

Connect with us

Yundyong Thantiviramanon

Yundyong Thantiviramanon

Managing Partner

Yundyong@bakertilly.co.th View profile